In this episode of Event Advice by CrowdComms, Matt and Will delve into the essential hints and tips for effectively promoting events apps, emphasizing the importance of both promoting the event itself and the underlying technology.
Matt stresses the significance of making event technology relevant, urging organizers to articulate its value to attendees. Whether it’s driving meetings between delegates and exhibitors or utilizing event apps, the duo highlights the need to communicate the “why” behind these technologies.
As they explore the promotion of event apps in the current hybrid event world, the conversation touches on pre-event content creation, simplifying registration processes, and the power of personalization in communication.
They also discuss strategies for promoting mobile event apps through various channels, including social media, videos, website banners, and ad campaigns.
You can watch more Event Advice videos here.
