It’s a tricky question, even seasoned exhibitors sometimes forget to follow up on leads or rather, they don’t follow up effectively.
As an exhibitor, it’s important to have a solid plan for following up with potential customers after they visit your booth. In this edition of Event Advice, Matt Allen and Will Custard discuss strategies for exhibitors to follow up on their leads to maximise their success and ideas for ensuring that the leads received at an event are followed up on in a timely and effective manner.
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