With video accounting for 83% of all internet traffic in 2023, it makes sense that mobile event platforms should include video!
In this article, we will discuss how to create amazing video-on-demand (VOD) content for your mobile event platform.
Why is VOD Content Important for Your Event Platform?
Engage Your Audience Anytime, Anywhere
One of the main benefits of VOD content is its accessibility.
With the rise of mobile devices, people can now access content anytime, anywhere. This means that your attendees can connect with your mobile conference app and consume event content at their convenience, whether they are at home, on the go, or at the event itself. This allows for a more personalised and engaging experience for your audience.
Increase Your Reach and Visibility
By providing VOD content on your mobile event platform, you can reach a wider audience and increase your visibility. With the rise of social media and online sharing, your content can easily be shared and viewed by people who may not have been able to attend your event in person. This can also help attract new attendees for future events.
Provide Valuable Content to Your Audience
VOD content allows you to provide valuable content to your audience that they can refer back to at any time. This can include keynote speeches, panel discussions, product demos, and more. By providing this content, you are not only engaging your audience, but also providing them with key information and resources.
How to Create Amazing VOD Content for Your Event Platform
Plan Your Content Strategy
Before creating any VOD content, it’s good to have a clear content strategy in place. This includes identifying your target audience, understanding their needs and interests, and determining the type of content that will resonate with them. This will help ensure that your VOD content is relevant and valuable to your audience.
Draw inspiration from the event itself and its objectives. Consider aligning your video content with the goals and themes of the event to ensure relevance and coherence. For example, if your event has a sustainability focus, consider video content that offers advice on sustainable practices.
Invest in Quality Equipment and Production
To create amazing VOD content, it is important to invest in quality equipment and production. This includes a high-quality camera, microphone, lighting, and editing software. While this may require a larger upfront investment, it will result in a more professional and engaging final product.
if you don’t want to jump straight in, consider hiring equipment first. This is also a good way to work out which equipment you may/may not want to buy in the future.
Your platform provider may be able to help with production by organising access to broadcast studios and equipment.
Keep Your Content Short and Engaging
When creating VOD content, it is important to keep it short and engaging. People have shorter attention spans when consuming content online, so it is important to keep your videos between 3-6 minutes in length. This will help ensure that your audience stays engaged and doesn’t lose interest.
Use a Variety of Content Formats
To keep your VOD content interesting and engaging, it is important to use a variety of content formats. This can include interviews, panel discussions, product demos, and more. By using different formats, you can cater to different learning styles and keep your content mix fresh and interesting.
Incorporate Interactive Elements
To make your VOD content more interactive and engaging, consider incorporating interactive elements such as polls, quizzes, and surveys. This will not only keep your audience engaged, but also provide valuable insights and feedback for future events.
Leverage Social Media
Social media is a powerful tool for promoting and sharing your VOD content. Make sure to share your videos on all your social media channels and encourage your audience to share and engage with your content. This will help increase your reach and visibility, and attract new attendees for future events.
Utilise a VOD Capable Platform
To make the most out of your VOD content, it is important to your mobile conference platform can support both live-streamed and recorded video. This will not only provide a centralised location for all your content, but also allow for easy distribution and tracking of your videos.
Utilise Existing Event Content
When repurposing existing event content for VOD within your event app, consider leveraging speaker sessions, expert panels, and keynote addresses. These are valuable resources that can be edited and optimised for on-demand viewing, providing additional value to your audience.
Tips for Editing Existing Content for VOD:
- Shorten Length: Trim down lengthy sessions to make them more digestible for online viewers. Aim for concise and engaging content to maintain audience interest. You can present them as a series of ‘chapters’ if you want to deliver the whole session or presentation.
- Add Visuals: Incorporate slides, graphics, or animations to enhance the visual appeal of the content and keep viewers engaged.
- Interactive Elements: Integrate interactive elements like quizzes, polls, or Q&A sessions to make the content more engaging and encourage viewer participation.
- Optimise for Mobile: Ensure that the edited content is optimised for mobile viewing, considering screen size and bandwidth limitations for a seamless viewing experience on the event app.
By repurposing and editing existing event content effectively, you can provide a rich library of on-demand resources within your event app.
Real-World Example of Amazing VOD Content
TED Talks
TED Talks are a great example of amazing VOD content. With their short and engaging format, they have become a popular source of inspiration and knowledge for millions of people around the world. By utilising a variety of content formats and incorporating interactive elements, TED Talks have become a staple in the VOD world.
Who is Responsible for Creating VOD Content?
Creating amazing VOD content for your event platform requires a team effort. This can include event organisers, content creators, videographers, and editors. It is important to have a clear division of responsibilities and ensure that everyone is working together to create high-quality and engaging content.
Work with your mobile conference app provider to ensure a streamlined connection between video production, broadcast and viewer.
Conclusion
VOD content can be a powerful way of making a connection with your event attendees. By engaging your audience anytime, anywhere, increasing your reach and visibility, and providing valuable content, VOD content can help take your event to the next level. By following these tips and utilising a VOD capable event platform, you can create amazing VOD event content that will keep your audience engaged, even after the event is finished.
