Deciding on event technology can make or break your event’s success, so let’s break down the essentials together. From usability to scalability, we’ve compiled the key features to look for in an event platform to help streamline your selection process.
Why ease of use is key in Event Platforms
When exploring event platforms, ease of use should be a top consideration. There are two crucial audiences here.
- For Event Planners
Your platform should simplify your life, not complicate it. Time spent struggling with a clunky interface is time taken away from things like perfecting your content or connecting with your audience. Look for platforms with intuitive designs that minimize the learning curve, so you can focus on what really matters. - For Attendees
Whether they’re registering, navigating a virtual event, or using event apps, attendees should find the experience accessible and familiar. A platform designed with user experience in mind will leave a lasting impression, ensuring participants can engage without frustration.
- For Event Planners
Customisable Event Technology, that matches your Brand
Customisation is about more than just uploading a logo and slapping on your brand colours. Instead, it’s about creating a seamless and genuinely branded experience. Your platform should allow you to reflect your brand’s personality, down to the smallest details like typography, spacing, or colour palettes.
This level of customisation is a game-changer for companies big and small. Whether you’re operating as Google or a family-run shop, ensuring consistency in your attendee’s experience across all touchpoints matters. Great platforms make customization accessible without requiring you to code, keeping things simple yet fully tailored.
Scalable Event Tech for growing needs
No one wants their platform to buckle under pressure! Scalability is an absolute must for any event platform. Whether your audience consists of 50 attendees or 50,000, your platform should handle the load gracefully.
Also, your event technology should grow with you. If your company is planning for rapid expansion, ensure that your chosen platform can integrate with other tools like CRM systems or accounting software as needed. Flexibility and robustness go hand in hand when choosing a scalable solution.
Why hybrid Event Platforms are a must have
The world of events has changed dramatically, and hybrid capabilities are now non-negotiable. Your platform should allow you to pivot easily between in-person, virtual, or hybrid formats without skipping a beat.
The right event platform ensures that all your content stays in one place, ready to go whether you’re streaming to an online audience or engaging attendees face-to-face. Even better, look for features like automatically archived sessions and on-demand video libraries that extend the life of your event, keeping your content alive and relevant long after the event ends.
Security feature to look out for in your event tech stack
Who doesn’t love talking about security? (Hint: Everyone should, because it’s vital.) Your event platform must protect sensitive data, whether it’s attendee information or corporate details. Look for features that allow event organisers to control data access while ensuring participants can manage and delete their information if necessary.
Beyond data privacy, robust security policies like penetration testing and data governance are essential. Don’t overlook this aspect, as it may save you a lot of headaches in the long run.
Important Event Integrations
Is your event platform able to play well with others? Integrations are key when your existing systems need to work in harmony. From CRMs to registration systems, your platform should connect seamlessly with the tools you already rely on.
If you’re using your CRM to track leads or pipelines, integrations can provide immeasurable value by allowing a smooth handoff of data and insights. This not only saves time but ensures your technology stack is unified, supporting your larger business goals.
One Event Platform or Multiple Tools?
Here’s the big debate. Should you use one platform for everything or mix and match tools?
The Case for One Event Platform
- Efficiency: One platform reduces duplication of work. You won’t have to enter data across multiple tools, saving hours of frustration.
- Data Consistency: All your data lives in a single ecosystem, simplifying reporting and compliance.
- Better User Experience: A unified platform ensures consistent branding and smoother navigation for attendees.
- Cost-Effectiveness: Bundling services in one platform is often more economical than subscribing to multiple tools.
The Case for Multiple Tools
- Specialisation: If your current tools are exceptional in specific areas (e.g., badging or CRM), keep using them! You can integrate them with an event platform rather than replacing them outright.
- Flexibility: There might be features you need that are better addressed with purpose-specific solutions.
Choosing between these approaches depends on your specific needs, but more and more businesses are gravitating toward an all-in-one platform for its convenience and cost-saving potential.
Final thoughts on choosing the right Event Technology
Ultimately, an ideal event platform balances customization, scalability, integrations, and hybrid capabilities while making security a priority. Whatever solution you choose, aim for a platform that supports your growth without the guesswork or compromise.
Partner with CrowdComms
At Crowd Comms, we specialise in building adaptable, user-friendly event platforms that make planning your next event a breeze. Want to chat about your needs? We’d love to hear from you! Get in touch today to find the perfect solution for you and your team.
Your event deserves the best, and we’re here to make it happen.
