As we alluded to in our recent blog From Dumbphones to Smartphones – a mobile event evolution, attention spans are drifting, reshaped by the very technology designed to keep us connected.
Nowhere is this more evident than at events, where the allure of mobile devices can be both a distraction and a powerful tool for enhancing event experiences.
As an event technology supplier, it’s our responsibility to work with event planners in understanding this dual role in creating an environment that balances engagement with the inevitable distractions of modern technology.
We decided to change up this Event Advice newsletter to dive into the topic more deeply.
Balancing Distraction and Enhancement with Mobile Event Apps
Mobile devices are ubiquitous at events, offering a lifeline to the outside world and serving as personal assistants in our pockets.
However, they are also the primary culprits in diverting our attention. A quick glance to check a message or a notification (or to watch a few funny TikToks) can easily turn into minutes lost in the digital abyss. This phenomenon is part of a broader trend in society where our capacity to focus is waning, influenced by the continuous barrage of information and alerts.
Yet, these very devices that can pull us away from the moment are also integral to optimising the event experience. The key is not to eliminate their presence but to harness their capabilities to enhance engagement and participation. But how do you do that?
Leveraging Mobile Technology for Enhanced Event Engagement
We’ve outlined a number of strategies for event and conference organisers to effectively use mobile event apps and technology to improve attendee engagement while minimizing distractions:
- Event Apps for Navigation and Scheduling: Custom event apps are invaluable. They provide attendees with easy access to event schedules, speaker bios, and venue maps without having to search for giant noticeboards or remember what they were interested in attending. This helps attendees plan their time more effectively, ensuring they don’t miss out on key sessions or networking opportunities.
- Interactive Networking: Mobile devices can facilitate connections through event-specific social networks or platforms for setting up meetings – you can meet who’s in the room! Encouraging attendees to engage with these tools can foster meaningful interactions, turning potential distractions into opportunities for collaboration.
- Real-Time Updates and Notifications: Use push notifications strategically to keep attendees informed about session changes, special announcements, or reminders for upcoming activities. Keeping communications concise and relevant ensures that notifications serve as helpful prompts rather than interruptions.
- Conference Session Interaction: Event apps can also incorporate interactive features such as live polling or Q&A, providing attendees with a way to easily engage directly with speakers and content. This not only keeps attendees engaged but also allows for valuable feedback that can help improve future events.
- Content and Feedback Platforms: Allow attendees to access presentation materials, or give instant feedback on sessions. These tools make attendees active participants and provide organisers with valuable insights to help improve event experiences.
The Key: Balancing Mobile Use with In-Person Engagement
For mobile integration to be successful, it’s essential that attendees aren’t constantly tethered to their screens. Structuring the app or mobile component of the event as an auxiliary tool rather than the centerpiece can make a difference. A well-designed app shouldn’t pull attention away but instead should guide attendees back to the action on stage, the exhibits, or the discussions around them. Here are some tips for finding that balance:
- Limit Push Notifications: While notifications can be helpful, overuse can annoy attendees. Aim to send notifications that genuinely add value or guide people toward key parts of the event.
- Encourage Phone-Free Zones: Designate spaces where attendees can fully disconnect from their devices and immerse themselves in the experience. These could be breakout sessions or areas where they can engage in more hands-on activities.
- Provide Interactive Breaks: Offer activities where participants are encouraged to interact with each other rather than their devices. This could be group discussions, networking games, or ice-breaker sessions that engage people face-to-face.
Striking the Perfect Balance
The challenge lies in balancing mobile devices’ distracting potential with their capacity to enhance the event experience.
Understanding your audiences needs and then the outcomes you’re aiming to achieve for your audience will help reduce distractions and make them opportunities for meaningful engagement. By utilising the right mobile event app features, you can keep attendees focused on your event’s content and activities while providing them with tools to stay connected and informed.
Ultimately, it’s about finding a balance that works for your specific event and audience, there is no one size fits all rule.
With careful planning and consideration, mobile event app can be harnessed as a powerful tool to enhance attendance experiences without sacrificing engagement. Embrace the double-edged sword of mobile technology at events – it may just be the key to creating an unforgettable experience for all involved!
