We’ll cover the benefits of digital sponsorship, types of digital sponsorships, and how to effectively incorporate them into your event strategy and where the opportunities are within the CrowdComms mobile event app and virtual event platform.
For event sponsors, digital sponsorship can provide a targeted audience that is already interested in their product or service as a by-product of having legitimate interest in the event or topics being discussed at a conference.
Event organisers also have a distinct advantage over other digital platforms, as they know the individuals (or certainly should be, if registered correctly) and their interests, so can pinpoint advertising and sponsorship opportunities to a highly targeted audience.
Naturally, this can lead to higher conversion rates and a strong return on investment which for an organiser, can help increase revenue and enhance attendee experience through personalised promotions and engagement opportunities – not just blast and pray campaign activations!
Key Considerations When Building Sponsorship Packages
When crafting your sponsorship packages, the first step is understanding your audience.
Identify companies that are relevant to your audience. A good audience isn’t necessarily a large one; it can be small, as long as it’s relevant. By ensuring that your audience’s interests align with the products, you create an opportunity to successfully match them. Our top tips for identifying your target audience or segmenting it within your registration data are:
- Analyse registration data to identify key demographics, interests, and job titles of your attendees.
- Conduct surveys with past attendees to understand their needs and interests.
- Leverage social media analytics and listening to gather insights on your audience’s online behaviours and preferences.
- Use your event app to collect data on attendee engagement, preferences, and interactions.
Once you have a clear understanding of your audience, you can then create targeted sponsorship packages that align with their interests and needs. This can include opportunities such as push notifications, sponsored sessions or workshops, gamification elements within the event app, and more.
You can read more about the ultimate upgrade in event attendance tracking by CrowdComms here.
Leveraging Event Technology for Effective Sponsorship
The secret sauce to successful sponsorship lies in blending technology with your attendee experience.
Event platforms such as CrowdComms, provide a plethora of tools to maximize sponsorship opportunities.
When selecting the best event tech of 2024, you should only be looking at platforms that offer a multitude, but specific opportunities for sponsors such as:
- banner advertisements
- sponsored push notifications
- sponsored / promoted Q&A sessions
- targeted download content
- lead capture – include a lead capture app in your event package to get trackable data onsite!
With detailed analytics and data tracking available, event organisers can showcase the success of these sponsorship activations through high engagement rates and conversion rates. And with our virtual event platform, you can even further opportunities for sponsorship, that last year-round, enabling sponsors and conference attendees to interact, just like at a physical event.
The Power of Personalisation in Event Sponsorship
Personalisation is much more than just a buzzword.
It’s a powerful tool that can transform your event’s sponsorship strategy and if you segment your audience into specific groups, you can present relevant ads and sponsors, creating a more meaningful and impactful experience for your attendees.
Sometimes, passive sponsorship, like banners on a registration page, can be just as effective as more targeted sponsorship strategies so don’t discount utilising different types of sponsorship throughout your event to maximise potential revenue. .
Remember, it’s all about creating a memorable and valuable experience for both sponsors and attendees, so don’t be afraid to get creative with your sponsorship activations.
Measuring Sponsorship Success
One of the benefits of digital event sponsorship of late is that its success can be measured tangibly.
Here, we look at a few simple ways to measure your digital sponsorship’s success:
- Virtual / Hybrid Event Platforms: Track click-through rates and engagement on sponsored content.
- Mobile Event App: Monitor impressions and track lead generation from sponsor-specific activities or events.
- Exhibitor Lead Capture: Use lead capture apps to track and measure the success of sponsor booth visits.
- Surveys: Conduct surveys before, during, and after the event to gather feedback from attendees on their engagement with sponsored content.
By measuring success, you can also provide valuable data to sponsors as a way to showcase the impact of their investment in your event which can help secure future partnerships and build strong relationships with sponsors for long-term revenue opportunities. It also means that you can present look-a-like audiences, based on your demographics, to potential sponsors in the future.
Conclusion
Digital event sponsorships offer a wealth of opportunities for both organisers and sponsors.
Today, the event technology landscape has changed, offering more tools and opportunities for event organisers and event planners to maximise sponsorship potential and create a more valuable experience for attendees.
By taking advantage of these tools, event organisers can build targeted packages to meet the needs of their audience, measure success, and ultimately enhance overall attendee satisfaction and engagement.
So when planning your next digital event, keep in mind the power of personalisation and leveraging technology to create successful sponsorship opportunities that benefit all parties involved.
With the right approach, you can elevate your event to new heights and foster strong relationships with sponsors for future events.
Event Sponsorship Opportunities
Ready to elevate your event with cutting-edge sponsorship opportunities? Contact us today to learn more about how our innovative event technology solutions can benefit your next event.
Our team is here to help you create a memorable experience for both your attendees and sponsors while maximising engagement and revenue.
