Watch the full Event Advice interview on EventTech UX here:
Key Takeaways from the Interview
Listening and Learning from Clients
Will emphasises the importance of client feedback in product development. By understanding how users interact with our products, we can refine and enhance the user experience. This approach ensures that our solutions are not only innovative but also grounded in real-world usage and needs.
Balancing Expertise with Client Insights
While our team is comprised of experts in product design, we recognise the invaluable insights that come from those on the front lines—our clients. Will discusses the balance between leveraging our technical expertise and integrating client feedback to create user-centered designs.
Innovative Problem-Solving
Will highlights a critical aspect of our design philosophy: focusing on the problems clients face rather than just the solutions they propose. This broader perspective allows us to develop creative, effective solutions that clients might not have initially envisioned.
Cross-Industry Inspiration
Our innovation isn’t confined to the events industry. Will explains how we draw inspiration from diverse fields, including automotive and space exploration, to push the boundaries of what event technology can achieve.
Client Feedback Mechanisms
We use various channels to gather feedback, both internally and externally. From Jira boards for feature requests to regular client debriefs, we ensure a continuous flow of information that informs our development roadmap.
Eureka Moments
Frequent interactions with clients often lead to those “eureka” moments where a suggestion or observation can spark a new feature or improve an existing one. These interactions are not only valuable but also central to our development process.
Empowering Users
Our goal is to create a seamless user experience, making our CMS intuitive and easy to navigate. This empowers our clients to build exceptional experiences with minimal effort, reflecting the sophistication of our software.
Humility in Our Role
We aim to provide a robust platform that enables clients to shine. Our success is measured by how seamlessly our technology integrates into their events, allowing them to take full credit for their impressive outcomes.
Join the Conversation
This interview is packed with insights and practical advice on enhancing event UX through client collaboration. Whether you’re an event professional or a tech enthusiast, there’s something valuable for everyone.
Watch the full interview now to dive deeper into our innovative approach and see how we continue to push the boundaries of event technology. Don’t forget to subscribe and share your feedback—we thrive on it!
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