For many, it might be networking events or exchanging leads. But Ian, the Chief Executive of Dorset Chambers, and Matt Allen, CEO of CrowdComms, have a fresh perspective on what makes a business network truly effective and fulfilling. Spoiler alert—it’s not just about handing out business cards or pitching your latest product.
During a recent conversation, Ian and Matt unpacked the tangible and intangible values of community in business. They shared insights that will make you rethink how you approach professional networks, illustrating how deeper connections lead to greater success. Together, they painted a compelling picture of a community that thrives not only through collaboration but through trust, resilience, and friendship.
The Foundation of a Thriving Business Community
Ian kicked off the conversation by sharing what Dorset Chamber of Commerce stands for. It’s a place where businesses of all sizes—from small family-run enterprises to industry leaders—come together to grow, solve problems, and celebrate success. But what Ian emphasized most is that it’s not just about the “business.” It’s about the relationships powering them.
“We’re not here just to exchange leads or tick social boxes. Being part of a community means lifting each other up,” Ian explained. He believes that authentic connections—a rarity in today’s fast-paced world—are the backbone of a strong business ecosystem. These connections go beyond cold, transactional exchanges to form the kind of bonds that provide mentorship, shared opportunities, and mutual growth.
Business Friendships Over Transactional Networking
Matt Allen chimed in with his own experiences from CrowdComms—a company known for connecting people through innovative event technology. “One of the best parts of being in this space is watching businesses come together, not just as partners but as friends,” he shared.
What does that look like in practice? It’s not simply about getting referrals or swapping client information. Instead, business friendships involve:
- Sharing advice and experiences to help each other overcome challenges
- Celebrating achievements (big or small!)
- Collaborating on new ideas or ventures to spark growth
These relationships bring a sense of humanity into business. They’re about supporting each other not just as professionals but as people. Matt also pointed out how these friendships create strength during tough times. When you’re facing challenges—like supply chain issues, new regulations, or economic uncertainty—it’s immensely valuable to have a network you can lean on for guidance and reassurance.
Collaboration as the Key to Overcoming Challenges
Ian and Matt both stressed that a business community isn’t just a feel-good concept; it’s a critical tool for navigating the ups and downs of the economy. For example, Ian shared how Dorset Chamber brought businesses together during volatile economic moments. This included encouraging members to lean into local supply chains, which not only reduced costs but also fostered resilience by keeping business resources close to home.
“Challenges are inevitable,” Ian said. “But the beauty of community is that you never have to face them alone.” He noted that creative collaborations often emerge from difficult situations, leading to solutions no single business could have achieved solo.
Matt expanded on this by discussing the role of events in fostering these collaborations. Events are where businesses can connect organically, learn from shared challenges, and discover opportunities to partner. He described events as “a fun and natural environment to create these strong connections.” CrowdComms makes this process even smoother with technology that helps people find like-minded professionals efficiently at gatherings.
The Role of Events and Technology in Building Connections
Whether you’re introverted or extroverted, networking at events can sometimes be daunting. That’s where technology steps in as a connector. Matt explained how tools like event apps, matchmaking algorithms, and virtual platforms make it easier to find the people you’re most aligned with. By removing the guesswork, businesses can make more meaningful connections without the awkward small talk.
“Technology should make interactions seamless, not impersonal,” Matt said. At its best, event technology enhances human connection instead of replacing it. This allows businesses to focus on the conversations and relationships that matter most.
Ian added that Dorset Chamber’s mix of traditional in-person events and hybrid or virtual setups has allowed more businesspeople to connect. From casual networking breakfasts to thought-provoking workshops, these events focus on both professional growth and personal camaraderie.
How to Build Your Own Community-Focused Network
Feeling inspired? Not sure where to start? Here are a few practical takeaways from Ian and Matt’s conversation to help you prioritize community and relationships in your business life:
- Join a Local Network or Chamber
If you’re not already part of a group like Dorset Chamber of Commerce, seek one out. These networks provide opportunities to connect with people who share your goals and challenges.
- Join a Local Network or Chamber
- Focus on Giving, Not Getting
Approach networking with a mindset of contribution—how can you help someone else? This will naturally lead to more genuine connections.
- Focus on Giving, Not Getting
- Prioritise Local Collaboration
Look for ways to create partnerships close to home. This supports local economic growth and fosters stronger communal ties.
- Prioritise Local Collaboration
- Use Events Strategically
Whether you’re attending a massive conference or a small networking lunch, go in with an open mind and the intention to build relationships—not just collect email addresses.
- Use Events Strategically
- Leverage Technology
Use tools like event apps or online platforms to simplify connection-building. Technology can help you zero in on people with shared values and goals.
- Leverage Technology
- Show Up Consistently
Building a strong community takes time. Show up regularly to events, follow up after meetings, and stay invested in the long-term success of the relationships you’re building.
- Show Up Consistently
Your New Blueprint for Building an Event Community That Thrives
Ian and Matt’s conversation is a reminder that business is, at its core, about people. When you invest in the relationships that power your business, the rewards go far beyond profits. A thriving community isn’t just good for individual success—it creates a ripple effect of trust, growth, and opportunity for everyone involved.
If you’re ready to go beyond superficial networking, this is your call to action. Take a closer look at your business relationships. Are they purely transactional, or are they built on mutual respect and shared values? Ian and Matt would agree—it’s time to aim for the latter.
Here’s to building connections that not only grow your business but create a supportive, inspired ecosystem where everyone thrives. When you lean into community, you’re not just building a network—you’re building a legacy.
