To truly maximise your event’s revenue potential, it’s essential to think creatively about your registration process and how you can generate new revenue opportunities to bolster your P&L.
Here are nine ideas to help you generate additional revenue from your event registration.
Optimise Registration Forms for Better Conversions
Often overlooked, but the simple act of creating a smooth and user-friendly registration form can significantly increase your attendance. Ensure your form is intuitive, quick to complete, and mobile-friendly. Reduce the number of steps and fields to avoid losing prospective attendees mid-registration. Remember, a better experience often leads to higher conversions.
Offer Exclusive Content Access
Monetise your event content by providing access to exclusive materials such as recorded sessions, e-books, or whitepapers or even an exclusive podcast series. Allow attendees to purchase this content package during registration which not only adds 365 value but also creates an additional revenue stream for your event or conference.
Create Exclusive Merchandise
Don’t let the creative consumer or trendy trade shows have all the fun.
Design and sell exclusive event merchandise such as branded T-shirts, mugs, and other memorabilia can be sold as part of the registration process or at the event itself. Attendees love taking home souvenirs, and this can significantly boost your revenue – especially if they’re exclusively designed.
Add-On Experiences
Offer additional experiences that attendees can purchase. Consider after-hours networking events, one-on-one consulting sessions, specialised workshops, or guided event tours. These add-ons enhance the attendee experience while generating extra income.
Provide Bookable Onsite Event Services
Introduce onsite services such as professional headshots or a concierge service. Attendees appreciate these conveniences, and they present another opportunity to generate revenue. You could charge a premium for these services or include them as part of a VIP package. Services such as a mobile charging station or a designated quiet room can also be valuable add-ons off the show floor.
Branded Onsite Registration Kiosks
Utilise branded onsite registration kiosks. Incorporate logos, videos, or messages on the kiosk screens, as well as branding the badging kiosks in your sponsor’s style. You can add an exclusive welcome message or call-to-action on the kiosk screens to promote your sponsors while also generating additional event revenue.
Check out CrowdComms’ Event Kiosk solution https://www.crowdcomms.com/event-technology/event-name-badge-registration/ for an excellent live example.
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On-Demand Branding
Personalise attendee badges with relevant logos and messages. This tailored branding approach can attract sponsors looking to target specific audience segments, making your event more appealing and profitable. For example, a software company may want to sponsor all attendees with “CTO” in their job title, and this targeted branding tactic can generate more revenue.
Bespoke Sponsor Questions in Registration
Include a sponsored section in your registration form to gather valuable brand or product feedback for a key sponsors. This opportunity can be sold to sponsors, providing them with direct insights from your audience and adding an additional revenue stream for your event. It doesn’t have to be product related, for example, it could be event attendees opinion on a hot topic on your industry today “What’s your opinion on the future of AI in events?”
The Lanyard – A Branding Opportunity
Don’t overlook the power of a well-designed lanyard. Rather than simply sticking logos on there, use the lanyard to convey a message. Every delegate will wear it, making it prime real estate for sponsorship and branding. So simple and everyone knows what they’re going to get.
How to Generate Additional Event Revenue
Maximising revenue from event registration requires a strategic and creative approach. By implementing these innovative ideas, you can significantly enhance your event’s financial success while delivering additional value to your attendees. Remember, every interaction during the registration process is an opportunity to engage and monetise, ensuring your event not only thrives but also stands out in a competitive landscape.
Ready to take your event to the next level? Give our team at CrowdComms a call today and let us help you create an unforgettable event experience while maximising your revenue potential.
By partnering with CrowdComms https://www.crowdcomms.com, you’ll have access to our expert team, cutting-edge technology, and innovative ideas to ensure your event’s success. Let’s work together to generate more revenue from your next event registration!
