CrowdComms

Case Studies

Loan Market Association

LMA's Sustainable Finance Conference 2024: Transforming Event Engagement and Sustainability with CrowdComms Mobile App

Loan Market Association, LMA, Sustainable Finance Conference, Sustainable Events, Conferences, Event Tech, CrowdComms, Event Profs

KEY ACHIEVEMENTS

72%

Event App Adoption Rate

206

Trees Planted - Sustainability Initiative with Tree Nation

Boosted

Attendee Networking

Cost

Effective and User-friendly Solution

BACKGROUND

The Loan Market Association (LMA) is a membership association that serves over 800 members across the finance industry. Alongside delivering regulatory updates and market research, LMA heavily focuses on education and training through a variety of events—from large-scale conferences with up to 1,000 attendees, to smaller seminars, roundtables, and training courses. Most events are free for LMA members, adding significant value to its member services.

For its flagship Sustainable Finance Conference, LMA hosted a hybrid event with 500 in-person attendees and additional online participants. Looking to modernise the attendee experience, increase engagement, and integrate sustainability into the event, LMA leveraged CrowdComms’ innovative event technology.

Loan Market Association, LMA, Sustainable Finance Conference, Sustainable Events, Conferences, Event Tech, CrowdComms, Event Profs

EVENT GOALS

  • Boost attendee engagement with the event.
  • Motivate sign-ups and encourage active participation in the event app.
  • Promote sustainability through meaningful action.
  • Streamline networking and eliminate waste from physical business cards.

PRODUCTS USED

 

  • Event App – Provided a user-friendly hub for event information, networking, and gamification.
  • Badging & Kiosks – Simplified attendee check-ins for efficient entry management.
Loan Market Association, LMA, Sustainable Finance Conference, Sustainable Events, Conferences, Event Tech, CrowdComms, Event Profs

CHALLENGES

  • Low Digital Engagement: Despite the success of past events, LMA struggled to engage attendees with the previous event apps and faced issues with low adoption rates.

  • Networking Obstacles: Traditional business cards often went unused and left behind, missing opportunities for meaningful connections and wasting unnecessary materials.

  • Cost Barriers: Their previous event platform provider, was overly expensive for their free-to-attend events and lacked user-friendly tools and support needed to amplify engagement.

  • Inefficient Manual Processes: Registration and badging were previously handled manually, causing delays and inefficiencies during event check-ins.

SOLUTION

  • Tree-Planting Initiative: A creative collaboration with Tree Nation connected attendee app engagement with a sustainability goal. Points earned by using the app were converted into trees planted, creating an eco-conscious incentive for participation.
  • Gamification for Engagement: A leaderboard and interactive app features encouraged competitive and active use of the app, boosting overall engagement and making the event more dynamic.
  • App-Based Networking: Replacing physical business cards with digital ones streamlined networking and reduced waste, making it easier for attendees to connect efficiently.
  • Affordable and Flexible Platform: CrowdComms provided a cost-effective, intuitive platform with customisable features. This flexibility allowed LMA to choose tools that suited their event needs while benefiting from responsive customer support, ensuring smooth implementation and high user satisfaction.
  • Efficient Check-Ins: CrowdComms kiosks automated the registration and badge printing process, ensuring faster check-ins and a smoother start to the event.

CONCLUSION

The Sustainable Finance Conference saw a significant leap in attendee engagement and app adoption. With 206 trees planted and widespread enjoyment of the app’s gamification features, the event was hailed as a success.

Moving forward, LMA plans to continue using CrowdComms’ platform for its flagship events in 2025, especially when exhibitors and sponsors are involved. Expanding hybrid functionality and incorporating real-time tracking for sustainability initiatives remain top priorities.

Loan Market Association, LMA, Sustainable Finance Conference, Sustainable Events, Conferences, Event Tech, CrowdComms, Event Profs

"The team at CrowdComms are super helpful. If there’s something they can’t do, they’ll fix it or find a way to make it work. They don’t leave you on your own. The live chat function is probably the best I’ve experienced. The responsiveness is phenomenal, and the team feels like an extension of our own."

-Meike Martin and Olivia Sharp

CROWDCOMMS IN ACTION

At CrowdComms, we dive headfirst into every project, becoming full-on members of your team to ensure your event’s success. From seamless on-site registration and badging to our feature-rich event app, networking tools and live polling, our commitment to collaboration drives dynamic and memorable experiences.

See us in action below and discover how we make every event extraordinary.

WHY WORK WITH US

CrowdComms specialises in event and conference mobile apps, virtual and hybrid event platforms, and registration and badging solutions.

Whether you’re planning an internal conference, product launch, organizing a trade show, or hosting a webinar, CrowdComms has a solution for you. In person, virtual, or hybrid, all available in one platform. From complete self-managed to full-service solutions, CrowdComms caters to events of all sizes and complexities.

Ready to elevate your next event? Contact the team today to discover how CrowdComms can support your event experience!

97%

Customer Retention

96%

5* Customer Rating

70

NPS Score

Exceptional

Customer Service

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Whatever your vision for your next virtual, hybrid or in-person event, we can help.

Get in touch

Whatever your vision for your next virtual, hybrid or in-person event, we can help.

Request Pricing and Features Brochure

Whatever your vision for your next virtual, hybrid or in-person event, we can help.

Request Pricing and Features Brochure

Whatever your vision for your next virtual, hybrid or in-person event, we can help.