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CrowdComms

Case Studies

Home Farm Festival: School in a Bag

Enhancing the Festival Experience with CrowdComms Event App

School in a Bag, Home Farm Fest, Event Tech, Event App, Case Study

KEY ACHIEVEMENTS

Over 6000

Total Page Views

5 Mins Per Session

Avg. Visit Time

Event App

Enhanced Festival Experience

£34,000

Additional donations raised for 2024

BACKGROUND

Home Farm Fest is the largest annual fundraiser for the charity “School in a Bag,” an organisation dedicated to providing educational resources to children in need.

The event, held in Chilthorne Domer, Somerset, spans three days, from June 7th to 9th, 2024, featuring live music across nine stages with over 150 acts. In 2024, for the first time, School in a Bag partnered with CrowdComms to introduce an event app, designed to enhance the festival-goer experience and drive engagement throughout the event.

Home Farm Fest

EVENT GOALS

  • Develop a user-friendly app for festival attendees to access performer details, site maps, trader information, and charity details.
  • Enable attendees to create personalised schedules by selecting their favourite acts.
  • Increase engagement and communication during the event.
  • Provide a free tool for festival-goers to enhance their overall experience.
  • Ultimately, raise more funds for School in a Bag through improved event engagement.

PRODUCTS USED

 

CrowdComms provided a comprehensive Event App, tailored to Home Farm Fest’s needs.

Key features included a performer schedule, site map, live feed, and push notifications, all designed to improve user engagement and event organisation.

CHALLENGES

  • Limited experience with event technology on the part of the organising team.
  • Time constraints in learning and utilising the app’s full potential.
  • Ensuring sufficient user adoption from attendees, traders, and performers.

SOLUTION

  • CrowdComms provided extensive support and guidance to maximise the app’s use.
  • Key app features included personalised schedules, interactive maps, and real-time push notifications.
  • A live feed allowed performers, traders, and attendees to share updates and images during the event.
  • The event app enabled attendees to discover other bands and activities they may have otherwise missed, encouraging a broader exploration of the festival.
  • Effective management of the live feed ensured no inappropriate content was posted.
  • Real-time communication enabled festival organisers to promote flash sales, boosting ticket sales for next year’s event.

CONCLUSION

The introduction of the CrowdComms app at Home Farm Fest 2024 significantly enhanced the attendee experience, helping the event achieve its goals of greater engagement and communication.

While there were initial challenges with adoption and time constraints, the app’s success in its first year has paved the way for even greater use in future festivals. With improvements planned for next year, including better integration with traders and performers, School in a Bag is excited to continue its partnership with CrowdComms to further grow the festival and its fundraising impact.

Home Farm Fest, School in a Bag, Event App

"Our whole experience of working with CrowdComms was fantastic, right from the get-go. The app was a fantastic addition to our festival, giving punters the ability to make their ‘own’ Home Farm Fest by favouriting the performers they wanted to see and then gaining a personalised list of who was playing where, and when. To add to this the ability to talk about what was going on at any given time right across the festival site knowing that those signed up would be alerted to the news, it made it a very ‘of the moment’ tool"

-Zoë Fox

CROWDCOMMS IN ACTION

At CrowdComms, we dive headfirst into every project, becoming full-on members of your team to ensure your event’s success. From seamless on-site registration and badging to our feature-rich event app, networking tools and live polling, our commitment to collaboration drives dynamic and memorable experiences.

See us in action below and discover how we make every event extraordinary.

Home Farm Fest, Event App, Event Tech, Festivals

WHY WORK WITH US

CrowdComms specialises in event and conference mobile apps, virtual and hybrid event platforms, and registration and badging solutions.

Whether you’re planning an internal conference, product launch, organizing a trade show, or hosting a webinar, CrowdComms has a solution for you. In person, virtual, or hybrid, all available in one platform. From complete self-managed to full-service solutions, CrowdComms caters to events of all sizes and complexities.

Ready to elevate your next event? Contact the team today to discover how CrowdComms can support your event experience!

97%

Customer Retention

96%

5* Customer Rating

70

NPS Score

Exceptional

Customer Service

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