The rise of live-streaming, webinars, virtual reality and the meeting app has seen a shift in the way attendees “attend” conferences. New changes are exciting, but will they result in the death of the face-to-face conference? The question on the minds of the many is this- will increasingly accessible online content mean that event attendance drops? Or perhaps the right to ask question is- how can I use event tech to vastly improve the attendee experience I’m providing?
Increasing Your Audience
In 2017 events are no longer restricted to one location, or even one country for that matter! Now it may seem as though this would discourage attendees from physically attending your event, but in fact the opposite is true.
Event tech such as live-streaming or a meeting app could actually increase your audience by connecting remote attendees and instead of killing off the urge to attend your event in person, it drives them.
We’re not witnessing the extinction of face-to-face events but some of the older aspects of events are arriving at a natural end, and it might be time to let go and move forward.
No More Paper!
2017 is the year to wave goodbye to paper-based events, and it doesn’t need to be scary!
A meeting app can not only revolutionise the way your attendees interact at your event, but it can also save you a huge amount of money and reduce your carbon footprint.
It’s time to radically change the form of your events. For example, invest in strong Wi-Fi with the money you save going paperless, this way your event app will have reliable success.
Nowadays, when it comes to events, you’re online or dead and event planners might need to break tradition to keep up.
Making the Most Out of Digital Content
Using a meeting app shouldn’t be a hasty add-on to your event. Taking the time to integrate your event app with your event will pay off greatly in the long run.
The same goes for digital content, and it should be strategic to be valuable. Online content must tempt attendees, give them enough but not all of it- aka FOMO.
Quantity vs. Quality
When it comes to content, quality always trumps quantity. High quality, succinct content engages attendees and prevents burnout.
Ensure that your online content reflects the highlights of your event and attendees are sure to keep coming back for more.
